Hedoniya is a modern floristry based in Milan, founded by Anastasiya Goncharova, a Ukrainian-born photographer, floral designer, and creative director.

Anastasiya intends to bring soulfulness into people's lives by offering original designs and personalized service.

At Hedoniya Floristry, we create sustainable foam-free floral arrangements for private and branded events, using only seasonal flowers. We work with companies, brands and creative specialists to create unique visual experiences.